Strategic mindset, combining creativity and strategy to create engaging campaigns that build a brand that attracts, informs, converts, and engages customers. Uses the five-stage marketing funnel framework: awareness, consideration, conversion, loyalty, and advocacy to capture attention through compelling visuals and captivating copy.
Strong leader, guiding and directing designers, photographers, and other creative professionals in executing project aesthetics and brand goals.
Organized, attentive to details and thrive in building processes, timelines, and calendars. Work to find efficiency and ways to be more productive. Provides transparency to allow a seamless workflow with cross-functional teams.
Project Brief Creation
Calendar Planning
Concept driven with the ability to find creative solutions to design problems through visual communication. Excellent eye for color, typography, and composition creating original, unique ideas that tell a story and sell a brand/message.
Branding | Rebranding
Packaging
Skilled in online layouts for digital platforms. Effectively designs a cohesive look of printed assets through to online visuals.
Special Note: projects for some companies and clients are not available for public display. If you would like to see examples of POP design, campaigns, photoshoot planners, or marketing decks, please reach out.
I’m a Creative & Brand Director who leads strategy, campaigns, and teams specializing helping health, wellness, and purpose-driven brands. I translate business objectives into cohesive brand systems and multi-channel campaigns that engage audiences, build trust, and drive long-term growth.
My work sits at the intersection of creative vision and strategic execution. I guide brand identity, storytelling, and campaign development across digital, print, and experiential touchpoints. I have led in-house creative teams and cross-functional partners, collaborated closely with leadership, and built brands from the ground up.
I’m drawn to brands that care deeply about what they put into the world and how they show up. I believe thoughtful design, when led with intention, can shape meaningful connections and measurable results.
Creative direction and packaging system development for a startup functional beverage brand rooted in botanical wellness. Partnered with the founding team to expand the brand beyond an existing logo by defining a cohesive, scalable visual language for wellness powders, teas, and adaptogenic products. Led packaging strategy and execution to clearly communicate product benefits, usage, and brand values while balancing FDA regulatory requirements with an elevated, approachable aesthetic designed for DTC growth and shelf consistency across multiple formats.
View Projects From Health & Wellness Brands »
Led the creative vision for EO’s annual Global Leadership Conference, managing strategy, branding, and execution across digital, print, and environmental touchpoints. Directed a multidisciplinary team and external partners to design cohesive campaigns, develop event assets, and elevate the attendee experience. Oversaw all creative elements from concept to production, resulting in the highest-attended GLC event in 27 years.
View Projects From Cross-Industry Brands »
Currently accepting new projects and open to discuss new opportunities.
Email: laureen.burd@gmail.com
Location: Remote: Globally
Resume Profile: View LinkedIn Profile
