Are you a brand ready to grow?
Or already established, but feeling scattered, misaligned, or unsure what to focus on next?
I assess your brand and every key touchpoint to identify what’s working, what’s not, and what’s holding you back—then provide clear, actionable guidance to help you connect with the right audience and reach your goals.
Even with powerful tools like Canva, AI, CapCut, and more, a brand can’t flourish without a strong foundation and experienced direction.
I partner with you on a fractional basis, supporting you and your team to clarify messaging, define your voice, create cohesive visuals, and build trust before you invest in paid ads or campaigns.
Tools don’t build brands.
Foundations do.
Working together, we’ll cover each of these core sectors in your business to ensure your brand has a strong foundation, clear strategy, organized systems, and effective execution.
(up to 5 hours)
(up to 10 hours)
(up to 15 hours)
Together, we give your brand the nourishment, structure, and care it needs to grow and thrive—much like the bodies and minds it inspires.
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Creative direction and packaging system development for a startup functional beverage brand rooted in botanical wellness. Partnered with the founding team to expand the brand beyond an existing logo by defining a cohesive, scalable visual language for wellness powders, teas, and adaptogenic products. Led packaging strategy and execution to clearly communicate product benefits, usage, and brand values while balancing FDA regulatory requirements with an elevated, approachable aesthetic designed for DTC growth and shelf consistency across multiple formats.
View Projects From Health & Wellness Brands »
Led the creative vision for EO’s annual Global Leadership Conference, managing strategy, branding, and execution across digital, print, and environmental touchpoints. Directed a multidisciplinary team and external partners to design cohesive campaigns, develop event assets, and elevate the attendee experience. Oversaw all creative elements from concept to production, resulting in the highest-attended GLC event in 27 years.
View Projects From Cross-Industry Brands »
