Creative & Brand Consulting

Helping health, wellness, and purpose-driven businesses stand out and thrive.

Are you a brand ready to grow?

Even with powerful tools like Canva, AI, CapCut, and others, a brand can’t flourish without a strong foundation and experienced direction.

Ladyburd Designs takes a holistic look at your business and provides strategic guidance to help you connect with the right audience and reach your goals.

By partnering with you on a fractional basis, Ladyburd Designs works across four core areas to strengthen your positioning, refine your voice, and align your marketing so you are positioned for growth prior to investing in any media campaigns.

Tools don’t build brands.
Foundations do.

Ladyburd Designs Four-Pillar Approach to Brand Development

Brand Foundations

  • Visual identity (logo, color, typography, brand guide)
  • Brand voice & tone
  • Values & positioning
  • Messaging framework

Strategy & Direction

  • Content planning
  • Campaign development
  • Audience alignment
  • Go-to-market structure

Systems & Flow

  • Organizational structure
  • Project management
  • CRM setup & optimization
  • Communication & deployment tools

Execution

  • Website
  • Email marketing
  • Social content
  • Campaign assets
  • Launch & rollout support

Customized Pricing Packages

Weekly and monthly flat-rate options, tailored to your needs.

Brands

Employers and clients I’ve recently worked with.

Featured Projects

eleven TLC Project Image

eleven TLC

Purpose-Driven Brand

Creative direction and packaging system development for a startup functional beverage brand rooted in botanical wellness. Partnered with the founding team to expand the brand beyond an existing logo by defining a cohesive, scalable visual language for wellness powders, teas, and adaptogenic products. Led packaging strategy and execution to clearly communicate product benefits, usage, and brand values while balancing FDA regulatory requirements with an elevated, approachable aesthetic designed for DTC growth and shelf consistency across multiple formats.

View Projects From Purpose-Driven Brands »
EO GLC Project Image

Entrepreneurs' Organization

Cross-Industry Brand

Led the creative vision for EO’s annual Global Leadership Conference, managing strategy, branding, and execution across digital, print, and environmental touchpoints. Directed a multidisciplinary team and external partners to design cohesive campaigns, develop event assets, and elevate the attendee experience. Oversaw all creative elements from concept to production, resulting in the highest-attended GLC event in 27 years.

View Projects From Cross-Industry Brands »
Ladyburd Working

Fun Facts About Laureen Burd (aka Ladyburd)

  • Asheville-based: where creativity, kombucha, and community thrive in equal measure
  • I love blending strategy with intuition…and never missing a good farmer’s market
  • Passionate about keeping it clean: clean beauty, clean eats, and clean creative
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