Extensive experience in color research and forecasting brand right trends for targeted consumers. Strong skills in palette building and keen understanding of color merchandising, mapping out color flow strategies to avoid early markdowns on key colors in retail environments.
Research & Analysis
Palette Building
Mood Boards
Strategic Planning
Visual Merchandising
Concept driven with the ability to find creative solutions to design problems through visual communication. Excellent eye for color, typography and composition creating original, unique ideas that tell a story and sell a brand/message.
Branding | Rebranding
Packaging
Skilled in online layouts for digital platforms. Effectively designs a cohesive look of printed assets through to online visuals.
Special Note: projects for some companies and clients are not available for public display. If you would like to see examples of POP design, campaigns, photoshoot planners, or marketing decks, please reach out.
Organized, attentive to details and thrive in building processes, timelines and calendars. Work to find efficiency and ways to be more productive. Provides transparency to allow a seamless workflow with cross-functional teams.
Project Brief Creation
Calendar Planning
Strategic mindset, combining creativity and strategy to create engaging campaigns that builds a brand that attracts, informs, converts, and engages customers. Uses the five-stage marketing funnel framework: awareness, consideration, conversion, loyalty and advocacy to capture the attention of a target audience through compelling visuals and captivating copy.
Strong leader, guiding and directing designers, photographers, and other creative professionals in executing project aesthetics and brand goals.
Global color boards created both Fall/Winter and Spring/Summer seasons. Each mood board represents a key trending color message. Images, fabric and yarns from subscribed color services.
Wellness powders and tea labels highlighting product benefits and suggested use. Type size and nutrition facts follow FDA regulations.
Beauty event designed for Instagram post and story.
I am a seasoned creative director, art director, and graphic designer with 12+ years of experience building impactful brand identities and campaigns across digital and print platforms. I thrive at the intersection of creativity and strategy—where powerful visuals meet measurable results. With a strong background in project management, cross-functional collaboration, and full-funnel marketing strategy, I am passionate about creating thoughtful brand experiences that engage and convert.
Currently I'm accepting new projects and am available for freelance or contract work. Message me on LinkedIn!
Remote: Globally
