Extensive experience in color research and forecasting brand right trends for targeted consumers. Strong skills in palette building and keen understanding of color merchandising, mapping out color flow strategies to avoid early markdowns on key colors in retail environments.
Research & Analysis
Palette Building
Mood Boards
Strategic Planning
Visual Merchandising
Concept driven with the ability to find creative solutions to design problems through visual communication. Excellent eye for color, typography and composition creating original, unique ideas that tell a story and sell a brand/message.
Branding | Rebranding
Packaging
Skilled in online layouts for digital platforms. Effectively designs a cohesive look of printed assets through to online visuals.
Special Note: projects for some companies and clients are not available for public display. If you would like to see examples of POP design, CPG campaigns, photoshoot planners, or marketing decks, please reach out.
Organized, attentive to details and thrive in building processes, timelines and calendars. Work to find efficiency and ways to be more productive. Provides transparency to allow a seamless workflow with cross-functional teams.
Project Brief Creation
Calendar Planning
Combining creativity and strategy to capture the attention of a target audience, we incorporate the five stages of the marketing funnel framework into our planning: awareness, consideration, conversion, loyalty and advocacy. Our marketing plans showcase compelling visuals, captivating copy, and engaging campaigns that builds a brand that attracts, informs, converts, and engages customers.
Ability to offer full in-house studio services. LadyburdDesigns functions as your Art Director to ensure brand consistency and to maintain brand aesthetics.
Prop Shopping
Set Styling
Photo Editing
Global color boards created both Fall/Winter and Spring/Summer seasons. Each mood board represents a key trending color message. Images, fabric and yarns from subscribed color services.
Wellness powders and tea labels highlighting product benefits and suggested use. Type size and nutrition facts follow FDA regulations.
Beauty event designed for Instagram post and story.
I am a seasoned visual leader with over a decade of expertise in brand development, dedicated to cultivating a cohesive aesthetic that transcends both print and digital platforms. With a focus on strategic campaign planning, I bring a wealth of experience in art direction, creative direction, and overseeing the creation of compelling asset layouts.
Currently I'm accepting new projects and am available for freelance or contract work.
Remote: Globally
215.867.9667
laureen@ladyburddesigns.com
